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The people demand more! And by people, I mean TikTokers, and by more, I mean more beauty products at Target. Target finds are blowing up on the app as shoppers simply can’t resist giving full breakdowns of their favorite products—including the price they scored them at. They’re bargain braggers at their finest, and I for one, love watching people shop and call out their favorite beauty products that rival the more expensive brands. Since the beauty section at Target has skyrocketed in popularity, it only makes sense that the store is adding even more brands to its roster. And thankfully for all the K-beauty stans, viral brands like Beauty of Joseon and Ma:nyo finally dropped on the Target site.
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Earlier last year, Target revealed massive launch news within the beauty and wellness space, including the launch of Saltair, Raw Sugar, and much more. This year is no different with tons more launches to come (watch this space!), including several TikTok-viral newbies. Check them out during your next beauty haul or random visit to Target, where you have one thing on your list and end up leaving with 50 things. Hey, we’re not here to judge! Do what makes you happy!
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Target is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
The Best New Beauty Brands at Target
If you’re looking for the best Target shampoo, you can find it in Jupiter. We’re long-time fans of the brand and are so happy to see it conveniently on Target shelves. In addition to stellar shampoo and conditioner options (like Jupiter Balancing Shampoo and Jupiter Nourishing Conditioner), the brand also has two serums at Target: the Jupiter Restoring Serum and the Jupiter Renewing Scalp Moisturizer.
Function of Beauty is officially on Target shelves as of February and we are so excited to pick up some of our favorite formulas, including the Function of Beauty Custom Vanilla Shampoo for Straight Hair, the Function of Beauty Curly Hair Leave-In Conditioner Base, and the Function of Beauty Anti-frizz #HairGoal Add-In Booster Treatment Shots.
Wild Cosmetics is another one of our favorite brands that just launched at Target. The brand is known for its Refillable Deodorant Cases and delicious-smelling deodorant refill cartridges, like Coconut & Vanilla, Fresh Cotton & Sea Salt, and Honey & Cactus Flower.
Ma:nyo is one of TikTok’s most loved K-beauty brands, and its products are finally available on the Target site. You might be familiar with the viral Pure Cleansing Oil, which is said to remove makeup beautifully, all while melting away stubborn blackheads. Not only is this product a K-beauty staple, it’s easy to use and suitable for all skin types.
Round Lab has everything you need to breathe new life into your skincare routine. Formulated especially for sensitive skin, the Dokdo Cleanser removes excess sebum while locking in moisture. If you struggle with irritation from overbearing products, this cleanser’s gentle exfoliation is exactly what you need.
Stocking up on your favorite Beauty of Joseon products is now easier than ever. Or, if you’re in search of your next everyday serum, look no further. The Glow Serum is popular for a reason—it’s a life saver when it comes to enlarged pores and skin inflammation. Not to mention, I noticed visible results in my skin’s texture and tone after using it consistently. Now that it’s available at Target, you have no excuse not to finally try it.
If you want luxury hair care at an affordable price, NEQI will be just your speed. From hair masks to The Wooden Hair Perfume, there’s something for everyone. Luckily for all the baddies on a budget, all of the brand’s products are under $20, so feel free to treat yourself and indulge in a much-needed self care day.
You can now find Lanolips favorites at Target, including the Ultra Healing 101 Ointment Multi-Use Lip Balm in strawberry scent. This multi-purpose lip balm can, of course, be used to nourish and hydrate chapped lips—but it’s also designed to relieve parched cuticles, cracked heels, and dry nasal passages. Additionally, you can use this balm to style your brows, add some glow to your cheekbones, or target insect bites.
Imaraïs Beauty is another new Target beauty launch. Founded by Sommer Ray, the brand makes lots of tasty gummy supplements that are PETA-certified vegan, cruelty-free, sugar-free, gelatin-free, and gluten-free, and support skin, hair, and gut health. For glowing skin, try the Imaraïs Beauty Glow Skincare Gummies, which is formulated to support skin hydration and boost collagen production.
For delicious-smelling fragrances and body care, you’ll definitely want to check out one of Target’s new beauty launches, DAISE. This brand makes a range of body scrubs, fragrances, body wash, bath bombs, and spray deodorants—and has the cutest packaging ever (the flower-shaped perfume dispensers are seriously adorable).
If you love budget-friendly fragrances, the new Target launches are calling your name. In addition to DAISE, Target just added MIX:BAR to its shelves. This new fragrance launch includes some trendy body mists in a few delicious-smelling scents. The Sparkling Hibiscus Hair & Body Mist is one of our favorite formulas and features notes of bergamot, hibiscus, champagne bubbles, and cashmere musk.
Target’s February beauty launches include MCoBeauty—aka, the Australian beauty brand behind the TikTok viral Highlight & Glow Beauty Wand. In addition to the highlighter, MCoBeauty also makes a variety of budget-friendly makeup formula, including bronzer drops, mascara with growth serum, and the cutest mini lip gloss keychain.
You can now find Timeless Skin Care on Target shelves, including the brand’s impressive antioxidant formula, Timeless Skin Care Coenzyme Q10 Serum, starting at $26 for a 1 oz bottle. In addition to the serum, the Target skincare brand also has a vitamin C, E, and ferulic acid serum (which is essentially a SkinCeuticals C E Ferulic dupe!) and a budget-friendly Matrixyl 3000 Serum.
