We Asked Hairstylists for the Best Shampoos at Target—Here Are Their Top Picks

This is a brand senior commerce director, Gina Vaynshteyn, can’t get enough of during winter (when her scalp is dry from the elements) and summer (when she’s spent a lot of time in the sun and experiences a dry, sunburned scalp—ouch!). “I have color-treated hair, so I can’t just use anything. I get my highlights done like, once every two years because I’m cheap, so I really need the color to last,” Vaynshteyn says. “I’ve been using Jupiter for awhile, and I’m so impressed by the quality of formula and how nourishing it is for my scalp. Without messing up my color! I have other fun requirements, like a formula can’t be too hydrating, since my hair gets greasy quickly. It’s also thinned out a lot since giving birth six months ago—I really can’t use formulas that weigh my hair down, and none of Jupiter’s shampoos and conditioners do that.”

Best for: All hair types
Key ingredients: zinc pyrithione (preventing and treating dandruff), squalane (hydration and shine), sugar kelp extract (anti-inflammation and antibacterial)
Why experts/shoppers love it: Prevents dandruff, flakes, and dry, itchy scalp while keeping strands healthy, shiny, and well taken care of
Smells like: Coconuts, melons

According to stylist and founder of Cut Throat Club, Tom Yates, this is the shampoo to reach for if you want a scent blast in the shower. “Quite simply, this shampoo smells incredible,” he says. “It’s a little more expensive than typical shampoos but if you want a fragrant shampoo that is full of vitamins and natural scents then you can’t really go wrong here!”

Best for: Fine hair, flat hair, straight hair, colored hair, and oily hair.
Key ingredients: Jojoba seed oil, rosa canina fruit extract
Why experts/shoppers love it: Helps manage frizz and smooth hair
Smells like: Rose, apple

If you’re looking for a deeply nourishing shampoo that will revitalize dry strands, reach for the OGX Nourishing Coconut Milk Shampoo. This shampoo is enriched with the brand’s LipiPro Shield Technology, which is designed to provide the hair with twice as much protein and lipid protection, promoting healthier hair with every rinse and repeat. As its name suggests, the shampoo also features coconut fruit extract which ups the ante on moisture for a more nourishing shampoo.

Best for: Dry hair
Key ingredients: LipiPro Shield Technology, coconut fruit extract
Why experts/shoppers love it: Adds hydration to their hair and smells amazing
Smells like: Coconut and white peach

Yates also loves this Monday shampoo for flat, lifeless hair. He calls it “an incredible shampoo for adding volume to lifeless hair that needs an extra lease of life.” Plus, “it’s paraben-free and is created to restore and add volume to damaged hair, so it’s something you can use regularly to get that volume back.”

Best for: Thin hair
Key ingredients: Ginger root extract, panthenol, and coconut oil
Why experts/shoppers love it: Adds volume to flat hair
Smells like: Gardenia

If you notice that you have to wash your hair every day or every other day due to grease buildup, this shampoo is a great option for you to try. “It’s easily one of the best all-round shampoos under $10 and one of the best for reviving tired or lifeless hair,” says Yates, adding that “it’s a fantastic solution for anyone looking to repair hair damage steadily without having to wash their hair more than typically recommended.”

Best for: All hair types
Key ingredients: Protective anti-oxidants, Pro-Vitamin B5, and pH balancers
Why experts/shoppers love it: Helps hair stay cleaner for longer, up to 72 hours without having to rewash
Smells like: Berry, vanilla, apple

Jeimy Flournoy is the founder and CEO of Salon 809 and 809 Laundromat, and recommends this Black-owned brand from Target for strengthening the hair from root to tip. “At $10, this shampoo is already great for those who might be on a budget or just love a great price point,” says Flournoy. “This shampoo lathers well, has clean ingredients, and helps clarify your scalp without being overly drying. With the additions of rosemary and mint, AND the infusion of biotin, this shampoo also helps encourage growth and gives your hair some added density.”

Best for: Types 3A to 4C natural hair; all hair types
Key ingredients: Rosemary and mint essential oils
Why experts/shoppers love it: Helps strengthen hair at the root and reduce breakage/shedding
Smells like: Floral

Flournoy also sings the praises of this shampoo, if you’re experiencing dandruff or a dry, itchy scalp. “This shampoo works to deep clean your scalp and is infused with tea tree and olive oil, which aids in moisturizing your scalp without clogging it to allow for that dry itch relief,” she says. “This is a must for the winter months and anyone who struggles with dandruff and doesn’t know where to move next in terms of products.”

Best for: Dandruff
Key ingredients: Zinc pyrithione
Why experts/shoppers love it: Shoppers notice a decrease in dandruff and flakes after the first wash.
Smells like: Peppermint and mint

You should be using a clarifying shampoo at least once a week to remove product that builds up over time, and loves this one by Camille Rose. “This is a little pricer than the shampoos previously mentioned, but still absolutely worth it when it comes to effectiveness,” she says. “Camille Rose’s Sweet Ginger Cleaning Rinse is a great option for those that like to detangle with a shampoo in between salon visits.” The shampoo even has antiseptic properties that help cleanse deeper.

Best for:  Textured, Curly
Key ingredients: Aniseed and castor oil
Why experts/shoppers love it: Shoppers say it deeply cleanses without stripping hair’s natural moisture.
Smells like: Ginger

Clyde Haygood is a celebrity hairstylist who has worked with Katy Perry, Khloe, Kourtney Kardashian, Kim Kardashian, and many more. He loves this $16 shampoo to protect dyed hair. “It’s formulated with the right amount of pigment to tone hair to perfection and diminish unwanted brassy tones without stripping hair of color,” says Haygood. “It is also packed with essential vitamins, nutrients, and botanical extracts such as biotin, keratin, and bamboo fibers to keep hair, thick, strong, and healthy.”

Best for: All hair types
Key ingredients: Argan oil, keratin, bamboo fibers
Why experts/shoppers love it: Shoppers say it reduces brassiness after one use.
Smells like: Not listed

Curly hair needs moisture to achieve the bounciest curls. With that in mind, Function of Beauty created the Custom Curly Hair Shampoo Base, which is formulated with chia seed extract to help promote more elasticity in the strands and result in softer, smoother, and more lively curls. The shampoo is part of Target’s ULTA collaboration and shoppers swear by it for its ability to defrizz and add shine (on top of those curl-emphasizing perks).

Best for: Curly hair types
Key ingredients: Chia seed extract
Why experts/shoppers love it: Softens strands and helps promote bouncier curls
Smells like: Peach

If you’re looking for a shampoo that can help enhance your shine and have a smoothing effect on your strands, go with the IGK Good Behavior Ultra Smoothing Shampoo. This shampoo is formulated for all hair types and contains spirulina protein for strengthening and nourishing strands, plus a blend of deeply hydrating and repairing coconut oil, avocado oil, moringa seed oil, broccoli seed oil, caryodendron orinocense seed oil, sea buckthorn oil, and schinziophyton rautanenii kernel oil.

Best for: All hair types
Key ingredients: Spirulina protein, coconut oil, avocado oil, moringa seed oil, broccoli seed oil, caryodendron orinocense seed oil, sea buckthorn oil, schinziophyton rautanenii kernel oil
Why experts/shoppers love it: Helps manage frizz and smooth hair
Smells like: Not listed

For a gentle clarifying shampoo that can get rid of buildup while also softening strands, consider the Kristin Ess Softening Sulfate Free Shampoo. This Target shampoo is designed to provide a gentle yet effective cleanse that lifts away dirt, debris, and stubborn buildup from styling products without stripping the scalp or strands. Despite its deep-cleaning perks, it also works really well at hydrating dry strands for a softer, smoother ‘do.

Best for: All hair types, especially dry hair
Key ingredients: Not listed
Why experts/shoppers love it: It gently clarifies and softens strands (and it smells incredible)
Smells like: Palo Santo, coconut, woodsy